{"id":1917,"date":"2024-10-10T13:15:00","date_gmt":"2024-10-10T13:15:00","guid":{"rendered":"https:\/\/www.agrixplainer-project.eu\/agrixplainer-atlas-novy-sprievodca-vzdelavacim-marketingom-pre-farmarov-a-mikropodniky-v-agro-potravinarskom-sektore\/"},"modified":"2025-09-24T13:23:29","modified_gmt":"2025-09-24T13:23:29","slug":"agrixplainer-atlas-novy-sprievodca-vzdelavacim-marketingom-pre-farmarov-a-mikropodniky-v-agro-potravinarskom-sektore","status":"publish","type":"post","link":"https:\/\/agrixplainer-project.eu\/sk\/agrixplainer-atlas-novy-sprievodca-vzdelavacim-marketingom-pre-farmarov-a-mikropodniky-v-agro-potravinarskom-sektore\/","title":{"rendered":"AgriXplainer Atlas: nov\u00fd sprievodca vzdel\u00e1vac\u00edm marketingom pre farm\u00e1rov a mikropodniky v agro-potravin\u00e1rskom sektore"},"content":{"rendered":"<p data-start=\"194\" data-end=\"515\">S pote\u0161en\u00edm predstavujeme <strong data-start=\"224\" data-end=\"292\">Atlas postupov vzdel\u00e1vacieho marketingu v agro-potravin\u00e1rskom sektore<\/strong>, jeden z k\u013e\u00fa\u010dov\u00fdch v\u00fdstupov projektu AgriXplainer. Jeho cie\u013eom je poskytn\u00fa\u0165 farm\u00e1rom, mal\u00fdm v\u00fdrobcom potrav\u00edn a \u0161kolite\u013eom OVP praktick\u00fd n\u00e1stroj na zlep\u0161enie komunik\u00e1cie s trhom, z\u00e1kazn\u00edkmi a miestnymi komunitami. <\/p>\n<h4 data-start=\"517\" data-end=\"556\">Ak\u00fd je \u00fa\u010del Atlasu?<\/h4>\n<p data-start=\"557\" data-end=\"584\">Atlas bol vytvoren\u00fd, aby:<\/p>\n<ul data-start=\"585\" data-end=\"958\">\n<li data-start=\"585\" data-end=\"671\">\n<p data-start=\"587\" data-end=\"671\"><strong data-start=\"587\" data-end=\"614\">zhroma\u017edil a systematizoval<\/strong> najlep\u0161ie postupy vo vzdel\u00e1vacom marketingu v celej Eur\u00f3pe,<\/p>\n<\/li>\n<li data-start=\"672\" data-end=\"769\">\n<p data-start=\"674\" data-end=\"769\">uk\u00e1zal, ako m\u00f4\u017eu aj mal\u00e9 farmy a mikropodniky uplat\u0148ova\u0165 <strong data-start=\"731\" data-end=\"766\">modern\u00e9 komunika\u010dn\u00e9 strat\u00e9gie<\/strong>,<\/p>\n<\/li>\n<li data-start=\"770\" data-end=\"837\">\n<p data-start=\"772\" data-end=\"837\">podporil <strong data-start=\"780\" data-end=\"821\">udr\u017eate\u013enos\u0165, etiku a inkl\u00faziu<\/strong> v marketingu,<\/p>\n<\/li>\n<li data-start=\"838\" data-end=\"958\">\n<p data-start=\"840\" data-end=\"958\">predstavil t\u00e9my ako <strong data-start=\"865\" data-end=\"943\">zelen\u00e9 a etick\u00e9 ozna\u010dovanie, rovnos\u0165 pr\u00edle\u017eitost\u00ed a vizu\u00e1lnu komunik\u00e1ciu<\/strong> v praxi.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"960\" data-end=\"987\">\u010co obsahuje?<\/h4>\n<p data-start=\"988\" data-end=\"1007\">Atlas pon\u00faka:<\/p>\n<ul data-start=\"1008\" data-end=\"1399\">\n<li data-start=\"1008\" data-end=\"1075\">\n<p data-start=\"1010\" data-end=\"1075\">preh\u013ead <strong data-start=\"1025\" data-end=\"1072\">70 vybran\u00fdch postupov vzdel\u00e1vacieho marketingu<\/strong>,<\/p>\n<\/li>\n<li data-start=\"1076\" data-end=\"1162\">\n<p data-start=\"1078\" data-end=\"1162\">podrobn\u00e9 <strong data-start=\"1087\" data-end=\"1116\">postupn\u00e9 opisy<\/strong>, ktor\u00e9 m\u00f4\u017eu mal\u00e9 podniky replikova\u0165,<\/p>\n<\/li>\n<li data-start=\"1163\" data-end=\"1278\">\n<p data-start=\"1165\" data-end=\"1278\">pr\u00edklady z r\u00f4znych kraj\u00edn, ktor\u00e9 ukazuj\u00fa, \u017ee skvel\u00e9 v\u00fdsledky mo\u017eno dosiahnu\u0165 aj s obmedzen\u00fdmi zdrojmi,<\/p>\n<\/li>\n<li data-start=\"1279\" data-end=\"1399\">\n<p data-start=\"1281\" data-end=\"1399\">pokyny, ako zapoji\u0165 <strong data-start=\"1310\" data-end=\"1349\">spotrebite\u013eov, komunity a \u0161koly<\/strong> do podpory miestnych potrav\u00edn a udr\u017eate\u013enej stravy.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"1401\" data-end=\"1441\">Ako z neho profituj\u00fa cie\u013eov\u00e9 skupiny?<\/h4>\n<ul data-start=\"1442\" data-end=\"1832\">\n<li data-start=\"1442\" data-end=\"1577\">\n<p data-start=\"1444\" data-end=\"1577\"><strong data-start=\"1444\" data-end=\"1476\">Farm\u00e1ri a mikropodniky<\/strong> z\u00edskavaj\u00fa konkr\u00e9tne n\u00e1pady na budovanie d\u00f4very a efekt\u00edvnej\u0161iu komunik\u00e1ciu kvality svojich produktov.<\/p>\n<\/li>\n<li data-start=\"1578\" data-end=\"1684\">\n<p data-start=\"1580\" data-end=\"1684\"><strong data-start=\"1580\" data-end=\"1610\">Pedag\u00f3govia a \u0161kolitelia OVP<\/strong> dost\u00e1vaj\u00fa u\u010debn\u00fd materi\u00e1l pripraven\u00fd na pou\u017eitie, zalo\u017een\u00fd na pr\u00edpadov\u00fdch \u0161t\u00fadi\u00e1ch z re\u00e1lneho \u017eivota.<\/p>\n<\/li>\n<li data-start=\"1685\" data-end=\"1832\">\n<p data-start=\"1687\" data-end=\"1832\"><strong data-start=\"1687\" data-end=\"1734\">Tvorcovia polit\u00edk a rozvojov\u00e9 organiz\u00e1cie<\/strong> dost\u00e1vaj\u00fa jasn\u00e9 d\u00f4kazy o tom, ako m\u00f4\u017ee vzdel\u00e1vac\u00ed marketing podpori\u0165 udr\u017eate\u013enos\u0165 vidieka.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1851\" data-end=\"2173\">Atlas je navrhnut\u00fd ako <strong data-start=\"1878\" data-end=\"1897\">praktick\u00fd sprievodca<\/strong> \u2013 nielen te\u00f3ria, ale predov\u0161etk\u00fdm <strong data-start=\"1933\" data-end=\"1981\">zdroj in\u0161pir\u00e1cie a konkr\u00e9tnych rie\u0161en\u00ed<\/strong>. Ver\u00edme, \u017ee posiln\u00ed konkurencieschopnos\u0165 mal\u00fdch v\u00fdrobcov, pribl\u00ed\u017ei ich k z\u00e1kazn\u00edkom a prispeje k inkluz\u00edvnemu a udr\u017eate\u013en\u00e9mu rozvoju agro-potravin\u00e1rskeho sektora v celej Eur\u00f3pe. <\/p>\n<h3>Other articles:<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>S pote\u0161en\u00edm predstavujeme Atlas postupov vzdel\u00e1vacieho marketingu v agro-potravin\u00e1rskom sektore, jeden z k\u013e\u00fa\u010dov\u00fdch v\u00fdstupov projektu AgriXplainer. Jeho cie\u013eom je poskytn\u00fa\u0165&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"_links":{"self":[{"href":"https:\/\/agrixplainer-project.eu\/sk\/wp-json\/wp\/v2\/posts\/1917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agrixplainer-project.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrixplainer-project.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrixplainer-project.eu\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agrixplainer-project.eu\/sk\/wp-json\/wp\/v2\/comments?post=1917"}],"version-history":[{"count":1,"href":"https:\/\/agrixplainer-project.eu\/sk\/wp-json\/wp\/v2\/posts\/1917\/revisions"}],"predecessor-version":[{"id":1918,"href":"https:\/\/agrixplainer-project.eu\/sk\/wp-json\/wp\/v2\/posts\/1917\/revisions\/1918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrixplainer-project.eu\/sk\/wp-json\/wp\/v2\/media\/1455"}],"wp:attachment":[{"href":"https:\/\/agrixplainer-project.eu\/sk\/wp-json\/wp\/v2\/media?parent=1917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrixplainer-project.eu\/sk\/wp-json\/wp\/v2\/categories?post=1917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrixplainer-project.eu\/sk\/wp-json\/wp\/v2\/tags?post=1917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}