AgriXplainer

Final steps of the AgriXplainer project – data collection, recommendations and the grand finale

The last meeting of the AgriXplainer project partners took place in Slovakia. The partners focused on finalizing individual outputs, in particular: evaluating SWOT analyses and questionnaires for WP4, creating 21 policy recommendations for improving marketing support for small producers, finalizing translations and videos for the MOOC platform, and improving the project’s web presentation – especially…

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AgriXplainer Atlas: A New Guide to Educational Marketing for Farmers and Agri-Food Microenterprises

We are pleased to present the Atlas of Educational Marketing Practices in the Agri-Food Sector, one of the key outputs of the AgriXplainer project. Its aim is to provide farmers, small food producers, and VET trainers with a practical tool to improve communication with the market, customers, and local communities. What is the purpose of…

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New Research Report: Policy Gaps and Opportunities in Agri-Food Educational Marketing

As part of the AgriXplainer project, we carried out an extensive review of policies and stakeholder insights across six European countries (Slovakia, Cyprus, Greece, Italy, Romania, and Türkiye). The goal was clear: to understand what works, where the gaps lie, and how policy can best support agri-food micro-enterprises through educational marketing. Key Findings Ethical and…

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Farming stories and planning for the future – partners meeting in Romania

In November 2023, the AgriXplainer project partners met in Miercurea Ciuc, Romania, where they combined working meetings with visits to local farms. During the two-day event, we: visited three farms, where we recorded the inspiring stories of their founders, discussed the development of a research questionnaire to be used among 210 farmers in seven countries,…

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