Learners will be able to:

• Analyse the opportunities and challenges of digital marketing for agri-food businesses in rural contexts.
• Apply online marketing tools (websites, social media, e-commerce) to design outreach strategies for rural enterprises.
• Evaluate the effectiveness of online campaigns by interpreting analytics and customer engagement data.
• Develop a digital marketing plan tailored to the needs of a specific agri-food microenterprise.

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Learners will be able to:

• Explain
  the importance of gender-sensitive approaches in agri-food marketing and
  communication.
• Critically
  assess marketing materials for gender bias and inclusivity.
• Apply
  principles of gender equality to design communication strategies that
  empower women farmers and entrepreneurs.
• Propose
  initiatives that integrate gender-sensitive educational marketing into
  training or business practice.

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Learners will be able to:

• Identify
  the key elements of an educational marketing (EM) strategy for agri-food
  businesses.
• Compare
  different EM approaches and their applicability to micro- and small-scale
  enterprises.
• Design
  a structured EM strategy including objectives, target groups,
  communication channels, and evaluation criteria.
• Justify
  strategic choices by linking them to consumer trust, transparency, and
  long-term sustainability.

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Learners will be able to:

• Define
  the principles of ethical labelling and its role in educational marketing.
• Assess
  existing food labels (organic, fair trade, local origin) in terms of
  credibility and consumer impact.
• Integrate
  ethical labelling into product promotion strategies to enhance
  transparency and consumer trust.
• Critically
  evaluate how labelling practices influence consumer decision-making and
  market positioning.

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Learners will be able to:

• Analyse the role of visual communication (images, video, packaging) in agri-food marketing.
• Apply visual storytelling techniques to highlight product benefits, authenticity, and sustainability values.
• Create sample visual materials (e.g., product photography, infographics) suitable for digital campaigns.
• Evaluate visual content based on clarity, inclusiveness, and alignment with sustainability principles.

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Learners will be able to:

• Explain the concept of food literacy and its relevance to sustainable consumption.
• Adapt educational marketing messages for audiences with diverse cognitive and social needs.
• Apply inclusive communication methods to foster understanding of sustainable food practices.
• Design simple, accessible learning or promotional materials that engage socially excluded groups.

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Learners will be able to:

• Describe
  the link between agri-food policies, ethics, and sustainable rural
  development.
• Evaluate
  the effectiveness of experiential learning (field trips, study visits) in
  promoting policy awareness.
• Plan
  an agri-food field trip as an educational activity with clear ethical and
  sustainability learning outcomes.
• Critically
  reflect on how field-based experiences can influence consumer behaviour
  and policy perception.

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